OODA Loop?

What's an OODA Loop?

Formulated by American strategist Col. John Boyd, the OODA (Observe, Orient, Decide, Act) Loop is a strategic construct used in domains as diverse as sports, war and business.

The object of an actor is to cycle through a loop faster than the opponent, to get inside the opponent's loop. The OODA Loop is a formulation and synthesis of various principles, including the Second Law of Thermodynamics and Heisenberg's uncertainity principle.

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